Add testimonials from previous/current clients Shannon at Shannon Lynn Photography uses her About Me page to show off a few of her best samples from her family photography business.Ĭlicking on any of the images takes you directly into more of her portfolio, making it easy for clients to explore her work. Plus, customers can get an immediate sense of your photography style and make sure it aligns with what they’re trying to achieve.Īdd one or two of your best images to your About Me page and link them to the rest of your portfolio, so it’s easy for potential customers to go and find out more. Placing some work samples on your About Me makes this easy for them, removing the need for them to navigate elsewhere on your site. On reaching your website, 86% of users want instant access to your product or service. Add your previous work samplesĪs a photographer, your portfolio acts as a powerful example of your previous work. Plus, explaining your process helps manage expectations from the start.įor example, if part of your process is curating the final portfolio the client receives, explaining that at the start means they don’t freak out when they don’t receive every single image taken. Kate has a clear niche, serving busy Moms in the Boston area. Here’s a great example from Kate L Photography. So, state upfront what type of photography business you run, what you’re passionate about, and where your experience lies. Your customers aren’t photography professionals. So it will be clear to visitors on his page that he’s unlikely to be the photographer of choice for a family shoot with young kids. He has a passion for architecture and what he describes as a mild obsession for airplanes. And however long you’ve been in business, you’ve probably zeroed in or will soon zero in on the type of photography you love and the types you don’t. Let the type of photographer you are shine throughĪs a professional photographer, you know that not all shoots are the same. He follows this up with a few more interesting snippets about his life growing up and his route into photography, both of which help him stand out. Mike Kelley, an LA-based photographer, uses his About Me page to make it clear to potential photography clients what his niche is in his very first paragraph. So, as a small business owner, you need to show you’re offering something your competition isn’t. And a top reason for this failure is not differentiating themselves from the competition effectively enough. Over 50% of new businesses fail within their first 5 years. Whether that’s your photography niche, where you’re based, or the unique benefit of working with you, make sure to place that information front and center. If you want to stand out from the crowd, you need to showcase what makes you special. Use a headline that shows your uniqueness This gives website visitors a real feel for what it might be like to work with Caroline on a shoot. Her About Me page shows three photos of her at work, taken in natural light, which ties into her preferred way of working. So placing a photo of yourself immediately potential clients land on your page builds connection, allowing them to put a face to a name.Īnd a photo that shows you at work or holding a camera cements the vision they’re forming in their head about you as a photography professional.Ĭaroline Madsen does this perfectly on her personal photography website. Eye-tracking studies show that users pay attention to photos of real people rather than generic images, which they ignore. After all, the saying, “A picture speaks a thousand words,” is well-known for a reason.īut, not any old image will do. Your About Me page allows you to share things about yourself that help potential customers understand more about who you are, the service you offer, and why they should choose you.Īnd images help us convey information much more efficiently than just text. Lead with a picture - preferably one showing you at work or holding a cameraĬustomers want to feel connected to the person behind the service. We’ve got 11 expert tips to create your perfect page, plus examples of About Me pages from other freelancer photography websites and how they made it work for them and their business. 11 essential strategies to build the perfect About Me pageĭon’t worry if you’re wondering how to get started on your About Me page or what you should include.
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